Miller Systems Unveils New Online Presence for Boston Interactive Media Association

Miller Systems, one of Boston’s premier technology consulting firms specializing in the design and development of elegant user experiences, today unveiled a new website for the Boston Interactive Media Association (BIMA), a MITX organization. Miller Systems was selected earlier this year by the Massachusetts Innovation and Technology Exchange (MITX) to design, develop and maintain the website for BIMA, a subsidiary organization.
“Our goal in working with BIMA was to design and develop a website as vibrant and dynamic as its membership,” said Seth Miller, Founder, and CEO of Miller Systems, Inc. “As an exchange for online marketing professionals to communicate with their peers, it was critical that we convey BIMA as both a thought leader with professional authority in the market and the best regional social hub for networking and trend-spotting opportunities.”

The Boston Interactive Media Association (BIMA), a MITX organization, is New England’s only online advertising focused industry group, comprised of over 1,800 online advertising and marketing professionals with business interests in the New England market.  BIMA’s mission is to bring together top agencies and marketers, technology vendors, and sales organizations in both educational and networking settings, to make contacts and to develop and promote the New England interactive market as a whole.

BIMA turned to Miller Systems to enhance the BIMA online experience for its constituents, and to simplify the content management process for the BIMA staff.  Miller Systems worked with BIMA to architect, design, and develop a site that communicated BIMA’s leadership in professional resources, including opportunities for professional exchange and community building. In addition to designing an exciting new look and feel to the BIMA site, Miller Systems worked to deliver streamlined membership registration and renewal processes.

Moreover, Miller Systems implemented its RedDot Solutions SaaS offering, giving BIMA staff the ability to quickly and easily control and re-use content on the web site. Miller Systems/RedDot SaaS Solution is the first, best and only offering to provide today’s growing businesses with affordable, enterprise class content management and assure a seamless migration path to a licensed system.

“We are more than delighted with the end result and have a great appreciation and admiration for the Miller Systems’ creative and information architecture process that got us here,” said Kiki Mills, Executive Director, MITX. “More importantly, our membership is responding positively to the intuitive new design, our dynamic, navigable content and easy to use features for networking and professional resources. Our innovative new site allows us to serve Boston’s online marketing professionals better than ever before.”