Miller Systems Teams with RedDot to Deliver Unique Email Campaign Management Solution

Miller Systems, one of Boston’s premier technology consulting firms specializing in the design and development of elegant user experiences, today announced the availability of an integrated email campaign management solution that makes the process of publishing newsletters and other broadcast content a centralized, simple, elegant experience. Working with RedDot Solutions to solve one of the biggest headaches in email campaign management today, Miller Systems has integrated its dataDriver ePush marketing communications engine with RedDot’s content management software.

“Our solution dramatically simplifies the process and reduces the time to create and deliver email content. When you think about what goes into most email marketing programs, a great deal of what’s broadcasted already exists on a web site that the marketing team manages in CMS,” said Seth Miller, Founder and CEO of Miller Systems, Inc. “The promise of CMS is to allow intelligent and automatic content re-use. By using the same tools and repositories marketers use to manage their web sites, our integrated RedDot/ePush solution allows them to quickly and easily get broadcasts drafted and through a defined business process for approval and delivery.  RedDot gives us a best-in class CMS solution; ePush delivers an award-winning campaign management and distribution platform.”

Most e-mail marketing solutions lack critical CMS features like revision control, process for approval chains, and most importantly, content re-use.  Integration between RedDot and ePush provides a unified platform for these critical functions, and as a result, speeds the adoption of the toolset by non-technical marketing teams.

Miller concluded, “Put simply, the integrated RedDot/ePush solution enables marketers to work faster and get more done in a shorter amount of time. Customers no longer have to spend their lives copying and pasting their content from their sites to their email campaigns.  It’s a perfect match.”