Miller Systems Joins WebTrends Insight Network

Miller Systems, one of Boston’s premier technology consulting firms specializing in the design and development of elegant online user experiences, today announced that it has been approved by WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), to join the WebTrends Insight Network (W.I.N.). As a W.I.N. member, Miller Systems extends its relationship with WebTrends as a certified WebTrends reseller and receives additional WebTrends training and education to help customers extend the value of their software and maximize the success of their online inititatives.

The WebTrends Insight Network (W.I.N.) is an international group of leading web agencies and consultancies that develop best practices for their customers using WebTrends web analytics solutions. The W.I.N. creates additional revenue and market opportunities for member agencies that seek to expand their expertise in web analytics. W.I.N. members provide clients with strategic web design and performance measurement and analysis, and WebTrends provides members with WebTrends certified professional training and support.
 
“As a WebTrends partner for more than five years, we have helped dozens of clients plan for, design and measure ROI for their web properties,” said Seth Miller, Founder, President and CEO of Miller Systems, Inc. “With our best practices approach and continued support from WebTrends in the form of the W.I.N., we are well positioned to continue to give clients the tools they need to measure the value of their online investment, market with increased accuracy, and generate more opportunities and revenue.”

Miller Systems’ Web Analytics services enable clients to grow their businesses by helping them aggregate and analyze data from web sites, portals, CRM, ERP, and other systems in order to better understand customers and prospects. Leveraging WebTrends solutions, Miller Systems makes analysis elegant and manageable, helping clients to:

• Measure the effectiveness and usability of web sites and campaigns
• Define a clear list of ROI-focused reports before any product is implemented or application is developed
• Corroborate disparate data sources—for example, web site traffic, customer purchase history, prospect or email subscriber email response and survey data, etc. to gain the most accurate intelligence possible
• Use reports and analysis to create targeted lists for new marketing campaigns

“We worked closely with Miller Systems to determine the best web analytics solution for us based on the results of a recent web site audit, and discovered we needed more accurate path analysis,” said Christine Eyre, vice president of corporate marketing, LiveVault Corporation, the leading provider of disk-based online backup and recovery solutions. “Miller Systems’ understanding of our business requirements, and its consultative approach, technical expertise and deep relationship with WebTrends made the process of selecting and upgrading to the new version of WebTrends smooth and painless. With our upgrade to WebTrends 7 complete, we now have a better understanding of where site traffic originates and how viewers navigate our site.”

“Miller Systems’ approach to web design and development focuses on helping clients create web properties that are designed for analysis from the very beginning,” said Brian Carman, vice president of sales and services at WebTrends. “As one of Boston’s premier user experience consulting firms, Miller Systems’ goal is to build web properties that meet stringent usability requirements and help clients measure for success, which makes the company an ideal W.I.N. partner.”