Miller Systems Designs and Develops New Web Site for Adventum Group

Miller Systems, one of Boston’s premier technology consulting firms specializing in the design and development of elegant user experiences, today unveiled a new website for Adventum Group. Adventum is a full-service Merger and Acquisition (M&A) transaction and advisory firm with a time-proven, two-phased approach to providing business intermediary services. Through its innovative Compass M&A Service, Adventum guides business owners through the complex M&A process to help owners realize maximum value for their businesses. The sale of a business is a serious and unforgiving process in which every step must be properly executed the first time if the financial rewards are to be realized. Adventum turned to Miller Systems to design and develop a new web site that accurately represented the firm’s professional capabilities by improving the site’s design and navigation.

“Adventum is truly unique,” said Seth Miller, Founder and CEO of Miller Systems, Inc. “Capturing and communicating the essence of just how different Adventum’s approach is compared to other M&A shops was our primary goal. Selling a business is one of the most important events in an entrepreneur’s life. Adventum provides a high-touch, personalized service, and it was critical to get that across in the design and content.”

Adventum and Miller Systems’ goals were to design and develop a website that would present the firm professionally, and explain Adventum’s Compass M&A Services, a combination of exit planning and deal making services. The site’s objective is to convince business owners that Adventum’s approach is simply “the right way” to go about selling a business and reaping the rewards of many years of hard work. Miller Systems’ task was to implement a simple and elegant experience that would attract and retain busy entrepreneurs looking at alternative websites and comparing capabilities.

“We are delighted with the results of Miller Systems’ process and can take pride in an exceptionally designed website that accurately and efficiently conveys the best of what we do to our target audiences,” said Michael J. Cassata, Principal, Adventum Group. “Our goal was to create a unique web presence that would represent our capabilities in a professional manner and differentiate us from other firms. Thanks to the team at Miller Systems, we have done just that.”