Miller Systems Delivers Seamless Online Experience For Electronic Entertainment Expo Registrants

Miller Systems, an award-winning technology consulting firm specializing in web engineering and IT consulting, today announced the launch of the 2003 event and registration website for the world’s premiere interactive entertainment trade event Electronic Entertainment Expo (E³). Designing, building and supporting its sixth E³ event site, Miller Systems created a unique web presence for the 2003 E³ event that integrates seamlessly with an existing attendee registration system and easily handles frequently changing event content.

E³ is owned by the Interactive Digital Software Association (IDSA), the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish games for video game consoles, personal computers and the Internet. Association members include the nation’s leading interactive entertainment software publishers, who collectively accounted for more than 85 percent of the $6.3 billion in entertainment software revenues generated in the United States in 2001, and billions more in export sales of U.S.-made entertainment software.

“We had three primary objectives for this year’s E³ website, 1) find a design and information architecture that would easily scale over time as more conference details were finalized; 2) integrate the online registration system to provide a seamless experience for event registrants, and; 3) give non- technical staff the ability to update dynamic content simply, such as event, exhibitor and speaker details,” said Seth Miller, President, CEO and Founder, Miller Systems, Inc. “As E³‘s long- term web development partner, we provided expert counsel and executed all of these elements flawlessly, on schedule and within resource guidelines. The client couldn’t be happier with the results.”

In order to keep critical content current – for example, the conference program speakers, tracks and sessions – the IDSA is using a custom content management system developed by Miller Systems. The conference program portion of the site is 100% data- driven and is seamlessly integrated from the site visitor’s perspective. Using a similar system, the IDSA can also manage additions and changes to the current exhibitor listing pages on the site. Deployed for the first time at E³ 2002, Miller Systems’ content management tools allow show organizers to keep up with regular website content changes easily from their offices and/or the show floor before, during and after the event.

As a result of Miller Systems’ development efforts – and reliable, scalable hosting of the event site – the site served up over 13 million hits from nearly 200,000 unique visitors during the week of the 2002 event. E³ organizers expect to handle a similar level of website traffic and content changes for 2003, and expect added improvements in the overall experience of the site to make the process of registering and learning more about the event to be even more efficient.

“Our number one goal at Miller Systems has been to build long-term relationships with our clients,” continued Miller. “We have built a successful relationship with E³, and many other clients, because of our unique ability to blend an understanding of strategic business objectives with innovative design and deep technology expertise to span the entire development lifecycle.”

To view this Miller Systems’ production, please visit http://www.e3expo.com.