Miller Systems’ Customers Leverage New dataDriver ePush Capabilities

Miller Systems, one of Boston’s premier technology consulting firms specializing in web engineering and IT consulting, today announced that three new customers are leveraging the enhanced capabilities of its dataDriver ePush marketing communications engine. ePush, part of Miller Systems’ powerful dataDriver suite of web site and community management tools, is being used by customers Mazonson Inc., the Boston Society of Architects and InfiniSwitch to conduct outbound email sales and marketing campaigns, event marketing and registration, and customer and community communication.

Delivering functionality to serve three different goals simultaneously, dataDriver ePush provides companies with the ability to generate surveys and conduct email broadcasts using accepted opt-in practices. Handling media-rich email broadcast campaigns, surveys, opt-in and private list management, ePush allows these companies to leverage their web sites and contacts to acquire customers and prospects, learn about them, and communicate with them.

“Increasingly, companies across a variety of industries are seeking affordable, efficient and easy- to-use alternatives to existing integrated web and email marketing systems,” said Seth Miller, Founder, President and CEO of Miller Systems, Inc. “Designed to meet these requirements, Miller Systems’ dataDriver ePush module enables our customers’ resource-strapped marketing teams to manage measurable, media-rich outbound communications easily. ePush gives them the functionality and sophistication appropriate for their business at a fraction of the cost.”

Customers Mazonson Inc., the Boston Society of Architects and InfiniSwitch are taking advantage of ePush’s enhanced HTML mail capabilities, simplified email template and broadcast creation processes, and detailed reporting for measuring campaign results. Specifically, Mazonson Inc., an insurance brokerage firm, uses ePush to conduct media-rich email broadcasts for outbound sales, email marketing and customer communication. The Boston Society of Architects, a nonprofit professional service organization, uses ePush to distribute event announcements, drive and conduct registrations for its BuildBoston conference and to broadcast weekly member newsletters. Integrated with its extranet, InfiniSwitch, the market leader in developing InfiniBand™ switching solutions, uses ePush to fuel attendance for its online iConferences and Events and to broadcast product information and company updates.

About dataDriver
Recognizing the common need for simplified management tools, Miller Systems develops and licenses dataDriver, a suite of browser- based, database-driven tools to manage the top four content and community management challenges faced by organizations communicating through a web site. Named a product finalist for both the Software & Information Industry Association’s 2002 Annual Codie Awards and the Massachusetts Interactive Media Council’s 2001 MIMC Awards, Miller Systems’ dataDriver suite provides companies with an affordable alternative to expensive and complex site wide content management systems, giving them the ability to manage their most important tasks—creating and updating news, events, job postings and email communications—easily and independently. dataDriver consists of four modules—Press Room, Job Board, ePush, and Secure Portal.