Miller Systems, one of Boston’s premier design and technology consulting firms, today unveiled a new web presence for Internet Photonics, Inc., an innovative early-stage company delivering next generation optical data transport products. With its website serving as the primary component of Internet Photonics’ first major corporate and product marketing initiative, the company depended on Miller Systems to support every phase of the web development lifecycle—architecture, design, implementation, engineering, hosting, security, analytics, maintenance and tools.
Publicly introduced in December 2001, Internet Photonics offers service providers an optical metropolitan area network solution that provides a scalable, invest-as-you-grow platform with Ethernet simplicity and carrier-grade reliability and manageability. Internet Photonics’ solutions enable service providers to sell profitable high-bandwidth data services alongside existing legacy services. Requiring an online presence that would create excitement about the new company and its products, support sales efforts for all product lines and provide a clear call to action for potential customers, Internet Photonics turned to Miller Systems for its business-driven, consultative approach, creative flair and extensive technical background.
“Miller Systems was the only provider we surveyed able to offer us ‘single point of contact’ accountability for every phase of the creative and development cycle,” said Mike Granieri, Vice President of Marketing Communications, Internet Photonics, Inc. “With a strong sense of our business requirements and an excellent process for helping us achieve the results we sought, Miller Systems’ effectively met our design, architecture, content management, hosting and analytics objectives through its integrated offerings. Our new website is everything we hoped it would be – on time, on target, and on budget.”
Leveraging its domain expertise in the optical and data networking market, Miller Systems architected and designed a simple yet application-focused website to support Internet Photonics’ first product launch. At the same time, Miller Systems implemented its dataDriver Press Room solution, enabling Internet Photonics to manage the critical, frequently changing news and events content on their website at lightning speed. Providing Internet Photonics with an affordable alternative to hosting the new website in-house, Miller Systems assumed responsibility for managing all facets of the site as part of its highly available web hosting solution.
“In order to effectively partner with clients, we must provide a tightly integrated service offering that elegantly combines deep and broad design and technology skill sets,” said Seth Miller, President and CEO, Miller Systems, Inc. “This approach allows clients to engage fewer vendors and partners, and helps to prevent costly changes in direction, technology, and focus as their business needs evolve. Our relationship with Internet Photonics exemplifies the best of what we can do to help clients streamline costs and make the most of their online investments.”