Miller Systems Marks Multi Year Success with MITX, BIMA, and 212

Miller Systems, one of Boston’s premier technology consulting firms specializing in the design and development of elegant user experiences, today marked the six year anniversary of its platinum sponsor relationship for the Massachusetts Innovation and Technology Exchange (MITX) and its member organizations, Boston Interactive Media Association (BIMA), and 212nyc.org, New York’s Interactive Advertising Club. MITX is a non-profit trade association for the digital marketing and Internet business industry.

“We have enjoyed a tremendously productive relationship with Miller Systems, a long standing member of the MITX community,” said Debi Kleiman, President, MITX. “Combining both strategic recommendations and balanced technical user experience expertise, Miller Systems built and supports multiple web properties that have significantly improved the interactions with our members and prospects. We are really grateful for our ongoing relationship and all that Miller Systems has done to help power our success over the years.”

Since the relationship began, Miller Systems has acted as the steward for MITX’s core web site properties: www.mitx.org, www.bima.org, and www.212nyc.org. Over the course of the relationship, Miller Systems has designed new versions of the sites’ look and feel; implemented improved content management for the MITX staff; rebuilt core functions of the site using modern technology platforms; provided extremely reliable hosting, and managed the overall support and upkeep for all three sites. Recent substantive enhancements include:

• A tight integration with Avectra’s NetForum Pro, a leading web-based Social CRM provider in the association and not-for-profit market, to leverage Avectra’s membership engine, event registration, and e-commerce functions
• A substantial update to the 212nyc.org site’s membership renewal process and the associated technology that powers it

“We have a long history working with MITX and have belonged to the community since its inception,” said Seth Miller, Founder and CEO, Miller Systems. “It has been, and continues to be, a great honor to serve this organization and its constituents with new and innovative user experiences. We are proud to have been chosen by the leaders and thinkers within our community and industry.”